Are your messages being heard? Are you getting results? Don’t guess. Get strategic. We create marketing and communications strategies that are effective and efficient, and are aligned with your goals, success criteria and key messages.

The Knowledge Transformation Plan TM 

Our Knowledge Transformation Plan is a foundational strategy for researchers and organizations who need to communicate their work. We have significant expertise in knowledge translation, including work with national healthcare research studies and non-profit organizations. The plan includes:

  • Organizational background and review of past campaigns and activities
  • Sector research and trends analysis
  • Client goals and success criteria
  • Stakeholder engagement analysis and prioritization
  • Identification of relevant measurement tools and evaluation process
  • Identification of barriers and facilitators
  • Development of key messages by target audience
  • Recommended tactics based on priorities and budget

Implementation Strategy

Our implementation strategies use evidence-based models and frameworks to support the design and delivery of interventions, new programs and products. Our strategies include:

    • Target audience identification and prioritization
    • Readiness and fit assessment
    • Identification of barriers and facilitators
    • Process model for implementation
    • Roles and responsibilities in the delivery system
    • Evaluation planning and measurement methods

We also provide implementation management, including design, delivery, monitoring and related reporting of your implementation activities.

“It has been wonderful working with Nanci and the C3 team. Nanci and her team have worked with our group in shaping, refining and transforming our ideas and thoughts to robust knowledge translation products which are widely well received by our target audience and stake holders. They have done an excellent job in guiding us along and ensuring that the project stays on track and deliverables are met in a timely fashion.”

Dr. Ramana Appiready

Principal Investigator, Virtual Health Research Group

Our team has worked with Nanci and over the last 4 years on communications and knowledge translation related to our Advance Care Planning (ACP) research. Nanci has a sound grasp of the ACP field and has facilitated the development of multi-pronged, effective communication strategies for our project. We appreciate her ability to pivot quickly when opportunities for communication arise for our team and support us to develop impactful knowledge translation products in a timely manner.

Dr. Sharon Kaasalainen

Co-chair, iCAN-ACP research study

Service proposal project partners

The Navigator Plan

The Navigator Plan includes an assessment of your current activities and industry trends, as well as an analysis of barriers and facilitators. It provides you with a comprehensive and efficient plan to make the most of your marketing budget. The plan includes:

  • Review of your company and your current marketing and communications activities
  • Industry /sector research and trends
  • Identification of your target audiences, key messages and success criteria
  • Analysis of key dangers, opportunities and strengths
  • Tactics report, outlining recommended strategies and key messages prioritized by audience and budget
  • Content calendar with recommended timelines


Examples of our Strategic Planning Work

Virtual Health Research Group

The Virtual Health Research Group has a mission to facilitate the Virtual Care appointments in an easy and seamless manner. We supported their person-centered team with knowledge mobilization and implementation strategies, and the development of knowledge products, including checklists, content and videos in six languages. 

iCAN-ACP screen grab

Compassionate Communities Kingston

Compassionate Communities Kingston is working to develop a network of Community Connectors, members of the community who ‘signpost’ friends, family, colleagues and neighbours to support in their own community. Signposting is a way for people to share information about support available in the community. We are providing strategic planning and implementation services, including the development of training products and knowledge products for a range of stakeholders.


The iCAN-ACP study, funded by the Canadian Frailty Network, brings together a team of 32 investigators from 16 Universities, five international collaborators and 42 partner organizations to work with elderly Canadians living with frailty and their families to evaluate and tailor Advance Care Planning tools for long-term care homes, family doctors offices and hospitals across Canada. We’ve supported the project with website support, social media, news releases, content development for articles, newsletters and a regular podcast.

iCAN-ACP screen grab

Let’s Talk Period

Dr. Paula James is bringing her research to families and health professionals around the world. Her website helps women understand more about their periods, and provides a test to help them learn if they have a bleeding disorder.

We’ve supported her work with animated videos, infographics, handouts and bookmarks, visually aligned with her website branding.

Speak Up – Canadian Hospice Palliative Care Association

The Speak Up campaign provides tools and resources to help people communicate their wishes for care if they were unable and needed some to speak for them. Along with annual campaign marketing strategies, we created campaign materials, content for booklets and websites, social media messaging, presentations, handouts and several live and animated videos, which have been translated into more than 12 languages, and used around the world.

Dr. Daren Heyland

Researcher and critical care doctor Dr. Daren Heyland has worked with C3inc on a number of projects, including MyICUguide, Planwell, and the OPTICS study. We’ve created live and animated videos, as well as website and publication content, design and custom graphics.

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